How to take on product leadership and win.
Product For Punks is written for product leaders who are thinking: I wish I could do MORE.This is a rallying cry for the Product Punks - a new breed of radical product thinkers ready to cut through the noise and achieve lasting differentiation and professional success.A collection of 111 principles and how to apply them, setting out the mindsets and strategies needed to overcome and succeed. Because nobody wants to be working on mediocre products, making incremental impact, or not meeting potential. So let's stop, rethink, and make good things happen.
MISSION
To empower product leaders with the mindset and principles to forge their own exciting path and do great things.
Value Proposition
A radical rethink of what it really takes to overcome corporate bullshit, to stand out and to succeed. The book is a call to arms for product leaders who are struggling to have an impact.Packed with actionable principles, mindsets and strategies.- Overcome mediocrity and bureaucracy
- Rethink entrenched practices holding you back
- Challenge norms through critical thinking
- Develop high-impact product strategies
- Unlock creativity and empowered execution
- And much more...
NEEDS
HOW MIGHT WE...?How might we create the perfect playbook for product leaders who stand against mediocrity and want to forge a bold path to product and personal success?JOBS TO BE DONEAs a product leader, I need a mentor who gives refreshingly candid, often contrarian advice that I can put into practice right away.
BENEFITS
Examples of key learnings:
DIFFERENTIATOR
An antidote to anecdotesThere are no anecdotes in the book. Go to your social media feed and you'll find hundreds of product "thought leaders" who will shower you with anecdotes of their time at Google, Meta and the like. Which are basically irrelevant, dangerous even, for the 99% of us who don't work in a tech unicorn. Instead you get actionable lessons that are very widely applicable.
KEY STAKEHOLDERS
CUSTOMERSFrustrated product leaders who want to have more impact.CONTRIBUTORSThe principles in the book have been crafted from 12 years of prolific note-taking by the author, based on his personal experience in product leadership roles, being a serial founder, and as a consultant for start-ups, scale-ups and some of the world's biggest brands. Plus the 1000s of blogs, podcasts, videos and tweets he's consumed so you don't have to.
MONETISATION
Special launch price £5.99. This won't last long.